Uses an Android phone when he has to browse the web, just click on a image or watch YouTube videos. However, he uses his Nokia 105 feature phone for personal and do the job calls, simply because he finds it handy and its long battery backup is especially very beneficial when he's travelling to distant areas to get the work.
Users enjoy sing are the reason the feature phone market remains thriving. More than a billion feature phones are expected to be sold within the subsequent few years, generating around $16 billion cumulatively in hardware revenue, according to a March report by Counterpoint Research.
Even the fact that many people are still not ready to make the change from feature phone to smartphone is also causing a slowdown from the smartphone market. In fact, an August report by Gartner reported that smartphone sales declined 2.3percent as compared to last year.
Feature phones are nevertheless relevant to certain consumer segments, especially those at the base of the pyramid, rural end consumers and the ones who don't understand how to use smartphones. Also many end users are not comfortable using all the touch phones though some are pushed by factors like age, the demand to get a secondary device and consumer requirements for example calling have retained the market buzzing.
"Education, age and also income ranges play a essential function in contributing towards mobile device ownership patterns, with all the digitally attached childhood having a high mobility, and hence the propensity to obtain a smartphone.
Factors like digital detoxing, too, has swayed many towards features phones and allowed them to cut down the time on social media, and avoid isolating themselves out of their family, friends and work.
Similarly, parents who do not want to flaunt their own children to smartphones at a young age are opting for feature phones. Feature phones are less distracting when compared with smartphones that can run games like PUBG or stream videos from YouTube.
Together with the advent of smart feature phones such as Jio Phone two and Nokia 8110 which offer 4G speeds and encourage WhatsApp, users can do on feature phones. This has made them the go to option in between a feature phone and a decent Android smartphone. Also, the fact that these smart feature phones cost a ton less than an entry-level smartphone adds for their appeal. Ram notes that "that the rise of smart feature phones can be traced into KaiOS, the popular operating system that has powered the adoption of low-cost feature phones from the country."
Platforms with KaiOS have already been assembled for basic people and develop with simple and easy to understand interface using hardly any bloatware contrary to Android OS, and it's largely the same even on hi-tech smartphones and can be perplexing to firsttime consumers.
Many of the aspects of smart phones are wasted on people with minimal conditions. "perhaps not all mobile phone users get a usage case over and above a call. It can be due to (lack of) vulnerability to digital services, affordability and utilize case. In many areas, power charging is also an problem so people use feature phones that function them for longer spans.
That said, smartphones have improved significantly and one can achieve that more about these, however a large demographic of consumers are perhaps not ready for them. Perhaps smartphone sellers need certainly to be a bit more innovative and develop using an increase of user friendly interfaces (UIs), say pros. While regional language UIs for Android like the Indus OS have made the transition to smartphones easier for many, factors like confusing UIs, limited access to electricity and also affordability are a few barriers that are yet to be overcome.
Although X One Phone appears to be a leader in the smart feature phone segment, it is only a matter of time till other phone makers tap this lucrative segment - at least till entry-level smartphone prices eventually fall to a degree that users may not see a necessity to purchase basic feature phones, similar for the manner where older cumbersome TVs are offering way to cheaper smart television.
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